On Tuesday, Apple Inc. has added another member to its iPad lineup that offers a 9.7-inch Retina iPad with 128 GB of storage, a double capacity from the previous tab.
The new model of iPad is not just a 128GB iPad, but it is also a Wi-Fi model with a price of $799. The LTE model will have the price of $929. Everything else about the tablet is just the same with its 2GB of RAM, 10 hours of battery life, and dual-core A6X processor.
For this new iPad, Apple is targeting it mainly to professional users and that includes those who work in medical and architectural fields handling large files. The extra space for storage can probably be appreciated by movie fans, devoted magazine readers, and gamers.
The sudden release of the 128GB iPad from Apple is marking a shift in how the company updates the specific gadget. As an alternative for launching new iPads, iPods or iPhones every year or so, Apple is now handling the iPad more like its Mac lineup, which focuses more on releasing updates to its current models.
Late last year, the Cupertino-based tech giant has launched its fourth generation iPad with new processor six month after it has released the gadget’s third gen. All other specs of the gadget are still the same.
The 128GB iPad will be in-stores next week, Tuesday, February 5.
Apple has not yet announced such shift in their marketing strategy, thus it is an open question if iPad will be making a lot more incremental updates within this year.