A new sponsorship for Orange Prize, Apple

A new sponsorship for Orange Prize, Apple

The Orange Prize for Fiction may still have its fruit-flavored life regardless of Orange handing over the sponsorship after sixteen years of sponsoring it. According to speculations, Apple may be taking over the sponsorship for the English award on Saturday.

According to a spokesperson for the prize, Samantha Harris, there has been no statements or commentaries neither made particularly concerning those speculations, nor have the organization affirmed or rejected Apple as interested for the sponsorship. Additionally, Harris cleared out that there are still no final decisions made, but affirmed of the positive talks are occurring with a number of interested parties for sponsorship.

Orange is a UK mobile services company has reportedly pulled out from its sponsorship for the prize. It has also announced its new partnership contract with the British Academy of Film and Television Arts in 2013.

Moreover, an e-reader manufacturer Kobo reveals a competition to Apple, as a sponsor, even though it repeated that the discussions with Apple are more advanced.

For now, the public must wait if Apple and Orange will be teaming up for a joint sponsorship to form a literary fruit prize.