Adobe Releases App That Rivals Its Own Flash

Adobe-Edge-HTML5-tool-brings-an-alternative-to-FlashThe latest Flash rival is here, and strangely it came from Adobe itself.  The company has opened Adobe Edge, presently in pre-beta, blending HTML5, JavaScript, CSS and more to make online animations and interactive gadgets.  Described as building on the HTML5 output already present in Creative Suite 5.5, Edge makes HTML5-based content that will work not only in desktop browsers but also in mobile browsers like those found on iOS-based iPhone and iPad of Apple.

Adobe can effectively bypass on Apple’s moratorium on Flash support, which appears improbable to lift some time shortly.  Even though Flash is supported on recent Android gadget, Google itself utilizes more HTML5 for its own web-apps, and online heavyweights like Facebook are considered to be using the technology – rather than Flash – for things like the Facebook iPad app and the much-rumored Project Spartan.

Edge consists of several drawing and text tools, into which SVG, PNG, JPG and GIF graphics could be imported. A timeline editor permits simple animation of position, size, color, shape, rotation and more, and there are 25 built-in transitions together with support for modifying them.  Existing HTML pages could be updated using Edge to support motion, without breaking the original CSS layouts.

Adobe is eager to indicate that Edge is presently just a preview, released before its even hit beta stage so that the company could collect feedback.  If it’s a success, however, it will be interesting to see to what extent it marginalizes Flash.