Adult with E-readers

More Adults in US Own E-readers Than Tablets

Adult with E-readersPer Research Center’s Internet and American Life Project has conducted a study which revealed that most of the adults in the US have E-readers as compared to tablets.

The proportion of the US grown-ups possessing an E-reader has become twice from 6% to 12% between November 2010 and May 2011.

The owners are mostly adults younger than 65 years old and those living in households with incomes of not below $75,000.

Kristen Purcell, Associate Director of Research at the Pew Research Center said, “These findings come from a survey conducted from April 26-May 22 among 2,277 adults ages 18 and over, including surveys in English and Spanish and on landline and cell phones. The margin of error for the sample is plus or minus 2 percentage points.”

Tables, which are the same to E-readers but developed for more interactive web functions, have not observed the same stage of increase in current months.

Eight percent of adults were stated to possess a tablet like Samsung Galaxy, an iPad or a Motorola Xoom in May 2011. This is, more or less, similar percentage of adults who confirmed possessing a tablet in January 2011, and illustrates presently 3 percentage-point boost in possession since November 2010.

On the other hand, there is a significant overlap in E-reader and tablet possession.  Three percent of US adults have both gadgets, nine percent possess an e-book reader but not a tablet, and another five percent possess a tablet but not an E-reader.

Purcell added, “Both e-book reader and tablet computer adoption levels among U.S. adults are still well below that of other tech devices that have been on the market longer. Cell phones are far and away the most popular digital device among U.S. adults today, followed by desktop and laptop computers, DVRs, and MP3 players.”

The official Pew Internet website reported that the consequences revealed in the statement are derived from telephone interviews that were performed by the Princeton Survey Research Associates International from April 26 to May 22, 2011, between 2,277 adults, with the age of 18 years old and above.