Google One Pass plans to challenge Apple’s App Store subscription service for iPad, iPhone and iPod touch. 90 percent of the sales is the target of the company, as compared to Apple’s 70 percent of sales from service.
Google exposed a payment service on Feb. 16 to let publishers set their own prices and terms for the digital content they serve on tablets, smartphones and Websites, in their aim to weaken the subscription service of Apple.
One Pass permits readers to buy newspapers and magazines from publishers through a single sign-on with an e-mail account and password. Subscriptions, metered access, and other custom content are also offered by publishers in their sites or mobile apps. One Pass payments are processed in Google Checkout.
Ninety percent of the sales on every transaction are collected by One Pass publishers. The 10 percent cut by Google is one-third of the 30 percent transaction fee for Apple’s App Store subscription billing service in the iPad, iPhone and iPod touch.
App Store’s publishers should give users the chance to buy content in the application at the same cost with other digital content offered elsewhere online. Being one of Apple’s strict policies, this caused concerns among content developers.
However, One Pass was designed by Google for publishers to maintain direct relationships with their customers, meaning they could command all data on the subscribers who sign up with One Pass.
In addition to that, publishers validate existing subscribers so that there is no need for readers to re-subscribe to consume their content on.
Lee Shirani, Google Commerce director of business product management claims their goal is “to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content.”
This publisher-friendly freedom should guarantee that there plenty of traction for One Pass for Google on Android smartphones and tablets by the time Apple’s iPad, iPhone and iPod touch entice consumers.
The pair up with Android-based devices should also make sure that Google shall continue serving ads via mobile search and other Web services.
German publishers Axel Springer Ag, Focus Online and Stern.de, Media General, NouvelObs, Bonnier’s Popular Science, Prisa and Rust Communications are some of the publishers considered by Google among the first Google One Pass partners.
Google One Pass is now accessible in the US, UK, Canada, France, Germany, Italy and Spain. They are also planning to spread out to other countries in the upcoming months.
photo credit: nofilmschool.com