BlackBerry Torch is Not Hot Enough

The RIM’s BlackBerry Torch phone doesn’t quite astound mobile phone users. In the first round of assessing the phone’s impact to the public, the BlackBerry Torch was not able to give enough “ahs” and “ohs” to the people. On the other hand, this new phone’s job is to retain the existing BlackBerry phone users from “defecting to smart phones.”

The BlackBerry Torch mobile phone will bring little innovations to the world of smart phone markets. By August 12, the phone will be available for $199 and this comes with a two-year contract from AT&T exclusively.

The features of the RIM’s new phone include a 3.2 inch touch screen display that comes with a 480 by 360 pixel resolution, a 5 megapixel camera, internal storage of 4GB, and a 624MHz CPU. The phone is more advanced than other smart phones comparing to other phone’s low internal storage, low resolution, and having only 1GHz processors.

BlackBerry Torch

The BlackBerry Torch offers significant improvements to the BlackBerry platform. First is its typical ergonomic slide-out full QWERTY keyboards together with the touch screen. Second is the BlackBerry OS 6 which can be a match with the experiences from the users of iPhone and Android devices.

According to the Nielsen survey, 57% of the Americans who are using BlackBerry are targeting to buy iPhone as their new phone. With this, technology experts are saying that the BlackBerry Torch will have difficulty in persuading smart phone users to buy the Torch product.

Mark Spoonauer, a writer from Laptop Magazine, closed in a statement that “RIM has probably done enough to keep a fair share of BlackBerry loyalists around, but we’re not convinced the combination of the Torch hardware and the new BlackBerry 6 OS will keep those already interested in devices like the Evo 4G, Droid X, Captivate, and iPhone 4 from thinking twice.”