Electronic Arts has finally found itself at the top of the poll of the Consumerist’s Annual Worst Company in America. They won the title last year, labeled as the worst company and it seems that they are going to maintain the title this year.
This is quite an insult for the gaming giant but they are not taking it lightly in spite of having a good position when it comes to gaming industry.
With this, EA COO Peter Moore, gave a response in the poll in a blog post that sounded apologetic “EA can and will do better.” Moore humbly admitted in the post that they committed mistakes. “These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.” he said.
This issue started in the launching of the latest city-building simulation game, SimCity 5. It required gamers to be constantly connected to the internet to play the game. Due to high number of sign in’s, servers overloaded quickly and caused quite a ruckus for the gamers that expected too much about the game. EA did not issue refunds for those who purchased and complained, instead, they let the gamers wait for them to figure out and fix the problem.
With the issue firing up too much, EA CEO John Riccitiello stepped down and left his position. This caused the company to issue refunds.
Since then, 900,000 gamers have already redeemed the game. “We owed them that” according to Moore.
The COO concluded that the company is committed to fix its mistakes and said “We can do better. We will do better…”