There have been several reports recently about just how much money Facebook is creating on ads. That is part of the motive it was capable to obtain that ethereal $50 billion evaluation from a few. Though, several are observing a little suspicious in the Facebook advertisement business. Following observing an AdAge article mention in passing that the third biggest advertiser on Facebook is not a family unit namebrand, however somewhat Make-My-Baby.com. Matt Cutts, spam-catcher-in-chief of Google made a little investigation and rapidly observed that the site seems to be a sketchy toolbar installer that attempts to switch you to utilizing Bing, and after that it acquires an associate cut of some search ads you click continuing onward. Cutts as well indicates that the URL to inform you how to uninstall the toolbar guides to a 404 page not found — and several folks have had complexity uninstalling the toolbar.
Over at ReadWriteWeb, Marshall Kirkpatrick digs in deeper and speculates if someone at Facebook or Microsoft is really minding the store. Although they didn’t openly recognize this was happening, if this is actually the third biggest advertiser on Facebook, together of those companies had to identify something was up, immediately based on the figures. A company similar to Facebook is closely conscious of its third largest advertiser, and if the company is actually driving that greatly traffic to Bing, then Microsoft would definitely recognize concerning it also.
(photo via: socialmediaseo.net)
Certainly, this is where the story acquires more strange. While reply of Microsoft to this story was to discontinue the company, answer of Facebook was to claim that the company isn’t an advertiser at all, permit only the third biggest advertiser on the location. Therefore how it that information recommends the company is the third biggest advertiser, when Facebook alleges they are not an advertiser in any way? The company does have a small prevaricate, by saying that “some affiliates that attempt to shove people there we would close down.” So it is probable that it was concealed during several kind of affiliate setup prior to Facebook caught it although no one looks to be illuminating some of the information.
Whichever means, every part of this sounds fairly evocative of the old adware days, where all kinds of sketchy companies would deception people into install software to graze up associate revenue. We hadn’t observed much of that recently, as several of the old players finally got destroyed, however it’s barely a shock that comparable systems would rapidly jump up in a Facebook world, whether or not it was formally through advertising functionality of Facebook.