On Tuesday, Facebook Inc. rose after CEO Mark Zuckerberg announced that he’s dealing with the slip-ups that have made it difficult to obtain the advantages of mobile advertising.
According to an interview with Zuckerberg, Facebook is now doing a mobile company, confirming that for the next three to five years the biggest query on everybody’s minds is the factors that will determine on how well the company’s performance is with mobile.
The California-based Facebook Inc.’s shares have increased to about 4.8 percent. This is said to be because of the alleviated concerns on the ability of the company to produce sales from consumers who are highly using handheld devices for socializing.
An analyst at Robert W. Baird & Co., Colin Sebastian remarked that Zuckerberg’s struck an upbeat tone which indicates that his company is making development in the mobile world.
Zuckerberg elaborated that they have undergone technical struggles, hampering Facebook from creating a mobile application that is user and advertiser-friendly. The CEO added that the biggest mistake they had was betting too much with HTML5, which did not do well with their goal to enter mobile. But, the young CEO affirmed that Facebook is currently doing steps in strengthening its capacities for its users.