Facebook has added to its acquirement arsenal with the procurement of messaging service Beluga.
Beluga and Facebook will work jointly on “new and better ways to communicate and share group experiences,” according to Beluga in a note on its Web site. “We’re excited to continue to build our vision for mobile group messaging as part of the Facebook team.”
The company said Beluga is “group messaging made easy.” The free app – accessible for iOS and Android gadgets – is planned to assist friends stay in touch on the go. Beluga said, “Use it to plan a night out or just share updates and photos.”
The brainchild of three former Google execs is Beluga. Before discovering Beluga, Ben Davenport, CEO assisted create Google Ad Sense, President Lucy Zhang worked on Google AdWords, Google News, and Google Docs, while Jonathan Perlow, CTO served as senior staff engineer at Google, working on Gmail, Gmail Chat, and Mail Goggles. Perlow furthermore served as an improvement guide at Microsoft, while Davenport assisted build MSN Explorer.
Beluga said, “For now, Beluga will continue to function as it does today,” Your Beluga account and data will not be lost. We’ll be providing more details on future plans for Beluga in the coming weeks.” Facebook also added a “shared deals” option for developers, meaning users can share data concerning discounts with others on Facebook.
Facebook acquired mobile ad start-up Rel8tion to get better hyper-local ad targeting to its 200 million-plus mobile subscribers prior this year.
It also purchased startup Chai Labs, online file service Drop.io, social check-in network Hot Potato, and proposal engine nextstop.
photo credit: 2space.net