Reports suggest that Google is using NFC chips to trial a payment system in America.
The information say that Google is set to join forces with MasterCard and Citigroup to allow users of its Android mobile phones pay for purchases using “near-field communications” (NFC) technology.
The move corroborates recommendations created by Google when the NFC-enabled Nexus S handset launched, and would provide the search giant a reply to Orange’s UK plans to utilize Barclaycard’s technology for mobile phone ‘contactless’ payment. Apple is as well reported to be allowing for utilizing ‘NFC’ chips in its future iPhone products.
“The planned payment system would allow Google to offer retailers more data about their customers and help them target ads and discount offers to mobile-device users near their stores. Google isn’t expected to get a cut of the transaction fees,” the Wall Street Journal has reported.
That approach would vary from reports concerning how Apple could put into practice its system, but no apparent details have yet came out of some preparation of manufacturer. Apps, on the other hand, might be used to allow holders of credit cards to convert their phones into mobile wallets.
A number of companies like discount site Groupon and Google, are recognized to be working on ways of creating mobile phones received extremely targeted proposes or adverts. Eric Schmidt, Google’s Chief Executive has frequently said that Google desires to get advantage of how much mobile phone recognize regarding their owners. Location data, joint with time and shopping history could be used to tailor ads, for example. Mr. Schmidt has as well spoken excitedly concerning the possible for phones to be used to create payments.
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