Greenpeace accused Mattel, the US manufacturer of Barbie dolls, of sharing to the wanton destruction of carbon-rich Indonesian forests and habitats of endangered species like Sumatran tigers.
The packaging used in Barbie and Ken boxes contained timber products from Asia Pulp and Paper (APP), which it illustrated as a “notorious” destructive force of declining natural forests in Indonesia.
Bustar Maitar, Greenpeace Indonesia forest campaigner said, “Barbie destroys natural forests and pushes rare species such as tigers to the brink of extinction.”
“Mattel, which creates Barbie, must stop wrapping the world’s most famous toy in rainforest destruction.”
He alleged APP was a “notorious rainforest destroyer which has been exposed many times for wrecking Indonesia’s rainforests to make throw-away packaging”.
Maitar said, “APP is bad news for Indonesia’s forests. It treats Indonesia as nothing more than a vast disposable asset, grabbing rainforests that are vital to forest communities.”
“Mattel and other toy companies like Disney have a responsibility to support clean, low carbon development. They should drop APP right now and instead support responsible Indonesian producers.”
APP, a supplementary of paper and palm oil huge Sinar Mas, said it was “shocked” by the accusations and denied that its activities posed some risk to rare species or forests.
Aida Greenbury, APP managing director for sustainability said, “I was quite shocked that they attacked us. We are proud to use recycled paper and we are trying to promote the use of recycled paper.”
Indonesia is measured the third-biggest emitter of greenhouse gases through out the world, mostly through deforestation for the timber industry and to create means for coal mines and oil palm plantations.