Five New Windows Phones, to be Launched by Taiwan’s HTC

HTC Corporation of Taiwan is introducing five latest Windows phone 7 smartphones, viewing its assurance to carry on creating Windows mobile-based models although its Android phones have confirmed to be a strike lately.

The latest line of HTC smartphones, together with latest Windows phones from other brands as well as Samsung (005930.KS) and LG (066570.KS) will begin to show in stores soon after this month in Europe, and in November in the United States, as part of the efforts of Microsoft (MSFT.O) to get back its importance in the smartphone market. [ID:nN11134003]


HTC reported a close to copying in third quarter earnings thanks to latest models and its shove into phones for Google’s (GOOG.O) Android operating system. [ID:nTOE69602G]

HTC has been creating Windows-based phones in the long-ago decade even if the free Andriod operating system quick turn into the favorite option of several low-end smartphone manufacturers.

Arthur Hsieh, UBS analyst, who rated HTC a “buy” said that “Advantage of Microsoft is on professional consumers and Android is well-liked with individual customers.”

About 0433 GMT, HTC shares fell 2 percent whereas the major TAIEX share index .TWII was off 1.3 percent. On the other hand, the supplies strike an unsurpassed high previous month.

Involving around a quarter greater than the latest level UBS set a 12-month target share price on HTC at T$882.

HTC is fighting for the place of fourth-biggest smartphone manufacturer with much bigger cellphone producer Samsung Electronics. Other superior competitors are Nokia Oyj (NOK1V.HE), Blackberry maker Research in Motion (RIM.TO) and iPhone maker Apple Inc (AAPL.O). (US$1=T$31)