According to Engadget, Intel executives featured the latest designs at the Computex trade show. Sean Maloney, Executive Vice President said in a statement that Ultrabook will wed the presentation and abilities of a laptop with “tablet-like features” in a “thin, light and elegant design.”
Intel aspires to achieve a 40% share of the consumer laptop market with the “no-compromise” Ultrabook by the last part of 2012. The latest category of mobile PCs will sport form factors below 20mm thick and value below $1000.
The initial Ultrabooks will use the present-generation Sandy Bridge architecture; however, starting in the first half of 2012, Intel prepares to change Ultrabooks to the next-generation “Ivy Bridge” processors.
The chipmaker wishes to launch products codenamed “Haswell” as the “third step toward achieving the Ultrabook and reinventing the capabilities of the laptop in ultra thin and light, responsive and more secure designs.”
Intel said the initial Untrabook laptops will come out for the 2011 holiday shopping season. ASUS will be one of the first launch associates of the Ultrabook specification with the UX21 Ultrabook.
Chairman Johnny Shih said, “At ASUS, we are very much aligned with Intel’s vision of Ultrabook. Our customers are demanding an uncompromised computing experience in a lightweight, highly portable design that responds to their needs quickly. Transforming the PC into an ultra thin, ultra responsive device will change the way people interact with their PC.”
Some years ago, Intel tried to introduce a thin-and-light requirement named Ultra-Low Voltage, but the type not succeeded to catch on. On the other hand Intel says it has discovered from its mistakes. Thomas Kilroy, senior vice president and general manager of sales and marketing group of Intel, “We really didn’t get behind marketing (ULV).” He added Ultrabooks will get “a massive campaign by Intel in 2012.”
The latest class nearly look likes own vision of Apple for “the future of the MacBook: ” the MacBook Air. CEO Steve Jobs said last year that the design team for the newly redesigned ultra-thin portable had drawn from popular features on the iPad, such as instant-on capability and battery standby time.”
In the statement of the company, it says, “the Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years.”
At the Computex show, Intel boasted the next generation of 32nm Atom processors for tablets, codenamed “Medfield” with an archetype running Android 3.0 Honeycomb of Google.
photo credit: newyork.ibtimes.com