According to analysts from J.P. Morgan, the launch and release of Apple’s iPad Mini is probably to steal away more and more sales from the seemingly weakening market of computers.
Mark Moskowitz of J.P. Morgan’s has noted that in their outlook, the new gadget is standing to target those consumers who are price-sensitive and who likes purchasing and reading e-books. He further added that with the uncertainties in the global economy, they are thinking that price-sensitive users could increase toward an iPad Mini despite having a computer purchase.
Moreover, Moskowitz is thinking that in difficult times like this, consumers prefer to purchase feel-good items, which gives more advantage to the iPad Mini and other tablets like Nexus 7 and Kindle over buying computers. Also, a lot of people are projected to refresh their tablets and smartphones about two or three times before purchasing a new computer, and this could mean that the average computer’s life could be wiped out from four to seven years.
The current rumors spreading on the price of the new Apple gadget is around $250 to $400 for the entry level model.
Based on the researches performed, the iPad Mini’s lesser price could be because of the absence of Retina display and less storage capacity.