Microsoft is marketing huge amounts of its latest Surface Pro in spite of its high price. They are confident that the tab will outsell predecessor of Surface Pro, the Surface RT.
According to a report from Bloomberg, the Surface Pro has sold more than 400,000 units since it launched a month ago.
Starting at $899, it is quite a pricey tablet but it is selling really good considering a very short time since this Windows 8-based tab launch.
In a phone interview with analyst Bob O’Donnell from IDC, he said that the sales is quite a respectable amount and this is why he believes that the Surface Pro might just outsell its predecessor, the Surface RT, which launched 3 months ago.
The Surface RT is actually less expensive with a starting price of $499, but the thing why Surface Pro is better is that RT is not compatible with the older software of Windows.
“It’s something that we’ve predicated all along because of the compatibility that Surface Pro offers,” he added.
According to a Bloomberg report, Microsoft marketed around 1.5 millions units of their Surface units, both the Pro and RT. RT was launched 3 months ago and Pro launched a month ago.
Surface RT units sold out quickly but Microsoft managed to meet the high demand easily. While in the case of Pro versions, the 128gb pro sold out quickly in February 9 and it only became available last week.
The sales is simply not comparable to the leading iPad from Apple. The Cupertino, California-based company sold more than 20 million units of iPads in the last quarter of 2012.
Surface Pro Features:
Weight: 2 pounds
Thickness: 0.5-inch thick
10.6-inch display with 1920×1080 resolution
Intel Ivy Bridge processor
full-fledged solid-state drive