Although 66% of the entire searches in July were performed using Google’s search engine, over 80% of searches conducted on both Yahoo and Bing were successful, compared to just 68% of Google searches. Experian Hitwise, the online competitive intelligence company that released the figures last Thursday, describes a successful search as one that results in a person really clicking through to a Web site.
The rumor comes only weeks after a debate among tech specialist concerning whether or not Microsoft must sell Bing.
Bing has turned into a “distraction for the software giant” believing Bing and sites it powers like Yahoo just manage concerning 27% of the U.S. market, according to the columnists at The New York Times.
Computerworld volleyed back that 27% of the market is still “a tremendous revenue opportunity” and that ”if Microsoft abandons Bing, it might as well just about abandon its entire online presence, because aside from Hotmail, Bing is its only substantial Internet service.”
July was the third straight month that Bing-powered searches increased, according to the report of the Experian Hitwise. They accounted for 28% of the online searches conducted in July.