On Wednesday, federal regulators have broadened the longstanding privacy safeguards that covers the mobile apps and websites of children. This is a move aimed for giving the parents greater control over the data being collected by their children through the world wide web.
The members of FTC or Federal Trade Commission noted that they have done updates on the rules to keep in pace along with the increasing use of tablets and smartphones by young people.
The regulations reflect more on innovations such as GPS or global positioning systems, behavior-based online advertising, voice recognition, or advertisements intended for individual Internet user.
The original rules were not really changed or altered based on the Coppa or Children’s Online Privacy Protection Act of 1998. The particular rule has required Website operators to notify parents and obtain their permission before collecting or sharing personal information, especially to those sites that are directed towards children below the age of thirteen. Personal information include phone numbers, email addresses, home addresses, and first and last names.
The primary objective of this is to give parents the full control over entities that seek in collecting information about their children so that parents could do something to prevent such thing to happen, especially with strangers on the net.