Pandora Develops its Automotive Presence

PandoraSome customers looking to purchase a Ford or Scion could get benefit of its personalized radio service all the way through their cars, not only through iPods, computers or smartphones, according to the announcement of Pandora.

On Tuesday, the Internet radio company exposed that it goes on to develop its existence in the automotive world by creating a new partnership with Scion and increasing its present affiliation with Ford.

The service will currently be accessible in 10 Ford vehicles and two Lincoln vehicles as an outcome of increasing its partnership with Ford.

At present, the company as well has in-vehicle combination with nameplates like BMW, Mercedez-Benz and Mini.

The company distinguished Buick, Chevrolet, GMC, Hyundai and Toyota have all pronounced plans to put together Pandora into their vehicles in the future.

Although costumers do not possess a vehicle by the abovementioned brands, they could buy select aftermarket automobile radios created by Alpine Electronics, JVC, Kenwood and Pioneer, with extra radios from Sony coming shortly, to access the Internet radio.

“Our goal is to allow people to personalize their radio experience anytime, anywhere,” stated by Jessica Steel, executive vice president of business development proposed her take on the latest company’s increasing automotive attendance on Tuesday at Pandora’s Financial Analyst Day in San Francisco.

She added, “Nearly 50% of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone.”

Tim Westergren, Pandora founder and chief strategy officer; Tom Conrad, chief technology officer and executive vice president of product; John Trimble, chief revenue officer and Steve Cakebread, chief financial officer was among the presenters at the Pandora Financial Analyst Day.

If interested in Tuesday’s presentations, an archived webcast of Pandora Analyst Day will be available through July 26 at