As competition of smartphone gets tougher, RIM decided to slash down the price of their phones to get atleast get back what they lost in the market.
Research in Motion (RIM), the manufacturer of BlackBerry, is currently thinking about CDMA units to increase its income in India and will relaunch its Curve 8530 model at Rs 11,990, that’s about 12% lower from the original price. This unit is actually the CDMA version of Blackberry’s GSM device Curve 8520.
“Smartphones are getting popular day by day, but a majority of these are on GSM technology. While CDMA mobile phones have been popular, there is a very little choice for consumers when it comes to CDMA smartphones. And that is why we are re-launching Curve 8530,” according to Francis Jose, RIM India Head of CDMA business.
This will likely not only help customers who’re thinking about more smartphone choices for CDMA, but will also be certain that more CDMA customers can shift to smartphones, he as well said.
CDMA and GSM are two mobile telephone technologies. GSM is dominating India with operators Idea Cellular, Vodafone India, and Bharti Airtel offering the services across the country.
Sistema Shyam Teleservices is a CDMA operator in India, Tata Teleservices and Reliance Communications both offer CDMA and GSM services.
“People are ready to pay top dollar for good devices. CDMA technology has been known to provide great data experience and smartphones ensure that,” Mr. Jose also mentioned.
Based on the data from IDC, India CDMA smartphone deliveries are anticipated to increase at a CAGR of 19.6% till 2016. From under one lakh units last year, India’s market for CDMA units is anticipated to increase to more than three lakh units next year (2012) and above six lakh units in 2016.