BlackBerry customers will be able to find out free of charge if there are $100 worth of applications which interest them.
By means of apology for the service failure that left countless Blackberry mobile phones customers all over the world with no service for about 72 hours last week, Research in Motion stated Monday it will give a $100 consumer credit for select applications in the online store.
Whether or not that may placate customers, nonetheless, is not clear.
“RIM’s challenges are bigger picture,” according to Mike Abramsky, an analyst from RBC Capital Markets. “It would mainly be of interest to some people who see value in apps.”
One serious problem for both RIM’s apology as well as the company’s general fortunes could be the relative not enough interesting applications for the BlackBerry units, in particular in comparison with Apple’s iPhone or smartphones which use Google’s Android os.
In the statement, Research in Motion outlined only 12 applications that will be offered at free of charge, though it stated that much more might become available until the downloading phase kicks off on Wednesday.
Whilst the offer could possibly prompt BlackBerry customers who in the past hadn’t been to the BlackBerry App World to consider a look, it would also advise them regarding the limited amount of the RIM’s application promotions.