RIM or Research in Motion, the maker of Blackberry, started its Blackberry Jam Americas 2012 tour with a blast by launching a redesigned store for its App World and providing an incentive of $10,000 for developers.
The company has once became the leader in the lucrative smartphone market. But when Apple and Samsung entered the picture, it has fallen behind yet still desires to get back on the phase as they are introducing the new Blackberry 10 platform and smartphones.
The American leg of Blackberry started at San Jose, California on Tuesday with an audience of more than 1,500, most of it were developers. The event began with the announcement of a redesign of the phone’s app store. It also made a tempting offer to the developers and shared information regarding the upcoming Blackberry platform.
The app store is now referred as App World and is redesigned to have features like selling movies, TV shows and music, which makes it more like the App Store of Apple and Google Play.
Moreover, to attract and keep developers, RIM introduced the 10k Developer Commitment. It is a deal in which the developer creates an app for Blackberry 10 and gets it approved by the Built for the BB program until January of next year. The developer gets to earn a minimum of $1,000 within twelve months.