To aid in pushing the Kinect and its flavor of motion control, is Microsoft planning a new “entertainment brand?” Microsoft will proclaim “plenty of Kinect centric fare,” according to Kotaku. Along with these unexpected projects are some new titles and a whole new brand focused on the Kinect Sensor.
Frank Shaw, vice president of Corporate Communication at Microsoft, notes that 40% of the entire Xbox connected activities are now non gaming linked. These comprise users observing movies on the Zune Store, utilizing the manufactured in DVD player, checking Facebook or sending each other messages.
Frank Shaw said to Kotaku, “The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about. Made easy. That is why you’ve seen us invest in partnerships with ESPN, Netflix and Hulu. That is why we’ve baked social directly into the experience with Xbox LIVE – connecting gamers, friends and families across the globe. That is why you’ll see Xbox marketed more as an entertainment brand this year.”
We still do not know if this latest entertainment brand will just be a marketing banner for the entire of the non gaming linked services accessible on the Xbox or whether it will have a larger impact. From marketing potential it does create sense to distinguish the different services accessible on the Xbox 360. May be this can assist improved organize all of these additional services on the dashboard of the system.
During press briefing of E3, we will recognize more data on this developing story. Microsoft will be giving a free stream of the occasion or you could observe it over at our partners, IGN.com. The moment more data breaks we will take it for you. Observe for on the floor coverage directly from the L.A. Convention Center all next week.