The planned service, reported by Cnet and Bloomberg, will let Blackberry users to listen to and share music with friends they talk with through BlackBerry Messanger.
BlackBerry Messenger is BlackBerry to BlackBerry private text messaging service, which requires users to trade PINs in order to converse and was said to be a networking tool of choice for those who organized to London riots last week.
Cnet, quoting unknown sources, said the proposed music service would run off of BlackBerry Messenger’s network but do so in a unique music-sharing app that can be announced shortly if the negotiations work out. The rumored talks are among RIM and main labels like EMI Group, Sony Music, Warner Music Group and Universal.
The rumored plan is quite the ambitious one. If right, it can provide RIM a service to fight with iTunes of Apple and Google Music. RIM has been losing market share to iPhone of Apple and phones running Android OS of Google for over a year and has been going through layoffs and executive shuffles in a bid to rotate its business.
RIM as well has five new smartphones hitting major carriers this month, all running the latest BlackBerry OS 7 operating system. Yet QNX, the mobile OS running on the PlayBook tablet, is set to hit even newer not-yet-announced BlackBerry either toward the last part of the year or early next year.