Samsung, as one of the leaders in the smartphone market, has been caught red handed in paying people to bash rival smartphone manufacturer HTC.
According to reports, Samsung hired people and paid them to talk bad things over a couple of sites through comments and forums against their Taiwan-based rival. The Fair Trade Commission of Taiwan is now investigating the issue after receiving a lot of complains about these practice of Samsung.
Samsung, however, did not deny the allegations and immediately released a statement of an apology.
A tech news site, PC Advisor, was the first to found out about this in a Chinese site, TSL or TaiwanSamsungLeaks.org accusing Samsung of the “evil marketing” strategy. The site have posted some documents from an advertising company that Samsung hired.
Some students also took part of this bashing as they were also hired. What they have to do is to post anonymous comments to sites destroying HTC and praising Samsung. Students also posted fake benchmarks saying the Galaxy S3 is way much better than the HTC One X in terms of battery life and graphic performance.
With this scandal, Samsung had provided their full statement to CNET stating an apology for the bad campaign.