samsung market share 2012

Samsung Gets the Highest Market Share in the First Quarter of 2012

As the tech market gets wider and wider, market shares also soars high but some company seems not happy with the results.

Smartphone shipments by Samsung increased over the same period in 2011, letting it simply take hold of the biggest share of the global market, while Nokia’s share dramatically plummeted as their smartphones are not clicking to the mass and only playing in the low end, according to a market analyst, while another market analyst rated the South-Korea-based company as the top or the no. 1 on the cellphone market.

In the first quarter of 2011, Samsung’s share dramatically soared from 12.2% to a whopping 30.6% in the first quarter of this year, according to Strategy Analytics.

Apple’s market share is not too low though, it was higher than Samsung’s share last year, from 18.1% to 24.1% in this year’s first quarter giving the throne to Samsung as the victor.

Shipments of smartphones globally increased 41% and reached 145 million units in just the first quarter this year. More than 50% of the units are from Apple and Samsung combined.

“Samsung and Apple are outcompeting most of their major rivals and the smartphone market is at risk of becoming a two-horse race,” according to Executive Director Neil Mawston of Strategy Analytics.

The Galaxy line of Samsung boosted the increase, “Samsung’s global smartphone shipments rose 253 percent annually…as demand surged for its popular Galaxy models such as the Note, S2 and Y,” according to Strategy Analytics.

One thought on “Samsung Gets the Highest Market Share in the First Quarter of 2012

  1. Nokia are long gone IMO. Any of the main players who want to stand a chance need to get in with Android like Samsung. IOS is shortly going to be falling far behind – you can quote me on that 😀

Comments are closed.