Social Games Takes Center Stage at the Tokyo Game Show

Tokyo Game ShowAs the demand of smartphones and tablets increases, social game providers will steal the show at the Tokyo Game Show this week.

As the sales of conventional games sizzles, mobile social gaming companies like DeNA and its rival Gree are going to benefit which are already successful with the previous generation of phones.

Gree makes its debut at Japan’s yearly game show, they will have the largest booths which will run from September 15-18 this year.

Social gaming market in Japan, involving simple games of course played on mobile phones and devices with anonymous contacts, is expected to increase to about $5.1 billion or 400 billion yen from 106 billion yen in 2011 indicating a rapid growth, according to analyst Masato Araki from Mitsubishi UFJ Morgan Stanley.

Nintendo, which is also a giant in the gaming industry, will not take part in the Tokyo Game Show, but they will hold their own event on September 13.

The Kyoto-based company (Nintendo) is expected to announce the new 3DS software that will feature the 25-year-old game icon Mario. Another rumor in the market is the joystick accessory which is unlikely to increase sales.