Amazon.com Inc. is reportedly developing some enhancements for their Kindle devices to compete more with the leading tab manufacturers Apple Inc. and Google Inc.
According to the poeple knowledgeable about the matter, the e-commerce company has recently been working on array of new devices including smartphones and audio streaming devices to broaden their reach beyond their tablet computers.
One of the smartphones that they currently working features a screen that allows 3D effects without having to use a glass. With “retina-tracking” technology, images will appear like a hologram and seems floating above the screen. According to sources, users can also navigate the smartphone using their eyes.
These projects of from the Seattle-based e-commerce firm is not new anymore and has been publicized. In 2012, news came out that they are developing their own smartphones, and just last month, media outlets reported that Amazon is working on a movie-streaming device.
These devices are due to roll out this year as part of the company’s goal but people familiar with these projects advised that these gadgets could not directly compete with the leading manufacturers due to financial concern, performance and other matters.