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Intel Expects Ultrabook PCs to Be Priced Lesser Than $999

asus_ux21_1-580x487Computer manufacturers Lenovo, Asustek and Acer will launch its latest category of notebook computer in the third and fourth quarter, and anticipates to see their costs lesser than $999 in the fourth quarter, according to the Top chipmaker Intel Corporation.

The worldwide investment arm of Intel, the Intel Capital, will make a $300 million fund to invest in companies building hardware and software technologies for the latest category of PCs recognized as Ultrabook.

Erik Reid, Intel’s PC Client Group General Manager of Mobile Platforms Division said, “We are working very hard to bring the Ultrabook into the main stream…the prices will come down over time.”

Ultrabooks will be lightweight but still set high-performance processors.  Intel sees them accounting for 40% of laptop sales to consumers by the last part of next year.

Ultrabooks will as well concentrate on the enterprise market and Intel is working with partners like Dell and HP to open the notebooks.  On the other hand, the transition normally first occurs in the consumer market, according to Reid.

Santa Clara, California-based Intel is keen to create laptops more gorgeous to consumers who are more and more hypnotized by iPad of Apple and other mobile devices.

Speaking on the latest PE fund, Intel Capital Managing Director David Flanagan informed the reporters that the investment will be completed over the next three to four years in companies that help bring slim components and platform technologies, longer battery life and latest user knowledge.

He did not indicate how much the fund preparations to invest in Asia, yet said Asia has a huge potential for investment, given the big number of manufacturers in the region.

In spite of the newest Ultrabook fund, Intel Captial has a number of dedicated funds in particular technology areas.  Previous technology-specific funds have included the Intel Digital Home Fund and Intel Communications Fund.

Intel Corporation, which controls the PC microchip industry but is fighting in a rapid-expanding mobile market, cautioned that PC sales will not be as strong as it had anticipated this year and it hoped for PC unit increase of about 8 to 10 percent this year.