Canon has bolstered its point-and-shoot camera lineup with three new PowerShot cameras and a small flash unit planned for use with compact cameras. The PowerShot SX150 IS will be available in September, and the PowerShot Elph 310 HS and 510 HS will be available this coming October. A wireless flash unit, the HF-DC2 High-Power Flash, will be available in December.
The SX150 IS is a 14.1-megapixel superzoom with a 12x optical zoom lens. Covering a field of view equivalent to 28-336mm in 35mm terms, the camera features a big 3-inch, rear LCD and a built-in pop-up flash. It supports manual shooting modes, aperture priority, and shutter priority for enthusiasts, with automatic operation for those who choose to simply point and shoot. Its CCD sensor is as well capable of 720p video capture. The SX150 IS is place to retail for $249.99 and will be offered in red and black finishes.
To those who are interested in 12x zoom range in a smaller camera, Canon as well announced the PowerShot Elph 510 HS. It uses a 12.1-megapixel CMOS sensor, which supports 1080p video recording. Offered in red, silver, and black, it will sell for $349.99
The PowerShot Elph 310 HS offers a lesser 8x (28-224 mm equivalent) zoom range and lacks the touch-screen capabilities of the 510 HS. Otherwise, it is a very similar camera, sharing the same form factor, sensor, and video-recording ability. It will be available in a rainbow of colors, including pink, blue, purple, green and silver, and is plan to sell for only $259.99.
Rounding out the announcements is the HF-DC2 High-Power Flash. This compact, wireless strobe is designed for use with PowerShot cameras. It may cover a 24mm angle of view with an illumination range of around 30 feet. It includes a rising bracket to attach it to your camera, but it could as well be hand-held or attached to a tripod. It is set to sell for $149.99.