Twitter is treading shaky waters in its continuing negotiations with Microsoft over a similar use agreement having lately lost its contract together with Google that gave the search giant a stream of tweets to fling next to the corporation’s search results.
There are a little pain points that the two corporations are presently chatting over, according to All Things D’s Liz Gannes. Microsoft could eventually land the keys to the real-time kingdom: long-term admission to the real-time updates offered by both Facebook and Twitter, which would escort the site’s standard search results if successfully discussed.
The two corporations have six additional months to hammer out the facts — Twitter signed real-time search agreements together with Google and Microsoft in fall of 2009, but Microsoft obtained a faintly longer timeframe than its big competition. Twitter is allegedly asking for an increased licensing fee for use of its real-time information: $30 million, or double the cost of the corporation’s original agreement with Microsoft.
Gannes stated that it’s in fact one of the “less contentious” parts of the discussions. Twitter desires increased control over Bing’s user interface, or how its detail is performed within Microsoft’s search, in addition to more links to Twitter itself within Bing. The both sides also have yet to come to conditions with advertising: Specially, how both companies will split income for promotion that seems in combination with Twitter details.
Though, the elephant in the room is merely how much Microsoft wants real-time feeds. How the corporation’s obvious push into the social space could influence continuing discussions. Consider Google: While the company lost access to the official Twitter firehose once agreement discussions imploded, Google went right around and organized its own social network, Google Plus, which it will always use to create real-time social information into its search results in some extended, future capacity.
It’s probable that Microsoft observes a future where its own alleged social service, code-named Tulalip, becomes the corporation’s real-time information repository, while Twitter may already have the instituted user base.
And it is also probable that Microsoft could avoid the whole idea. Real-time search has yet to become a driving factor on today’s Web: In fact, the market for third-party real-time search services has been imploding as of late. To Microsoft, establishing complicated licensing arrangements with other companies just to gain access to a firehose of real-time chit chat about the latest Harry Potter movie might not be worth the effort in the long run.